Web Marketing for Lawyers

Gary Weingarden, a lawyer in Michigan, writes about how he uses a digital voice recorder in his practice and the benefits of owning one.

My father used a Dictaphone to create his documents. He needed a secretary with special transcription equipment to get those documents onto paper. Once he got the draft back from his secretary, he’d mark it up and give it back to her with changes—because of both transcription errors and because things always look different written down. These days, I would not be without the modern equivalent of the Dictaphone—the digital audio recorder—which I find has multiple uses. Continue reading ‘Using a Digital Audio Recorder in Your Practice’

One of the easiest ways to make your AttorneyPages’ listing more attractive to potential clients is to spend time creating an impressive profile. The profile is really like a mini-website. It provides you with the opportunity to add critical information about your career, experience, education, bar membership, honors, and affiliations. Many of our members who have spent the time to write a detailed profile find that the profile page ranks higher on search engines like Google than their own website. This is because AttorneyPages uses highly effective search engine optimization strategies. Continue reading ‘Improve Your Response Rate on AttorneyPages’

People like friendly faces and seeing who they are calling. In fact, lawyers listed in AttorneyPages who have uploaded a photo have a 28 percent better response rate to their listing than those who haven’t.

Here’s How To Do It 

1. Find a good digital photo of yourself, or have one taken. Make sure you are smiling and that your attire as well as the background is professional. You can use an image of your firm’s logo instead.

2. Log in. Do this by visiting the AttorneyPages Member Site at https://secure.attorneypages.com/controlpanel/

It’s a good idea to bookmark this URL, so you always have it handy. Enter your username and password. You’ll be greeted by the Member Control Panel.

3a. Platinum

If you have a Platinum listing, click on “Edit this Listing Information” on the left column followed by the tab labeled “More Information”. Click on the “Multimedia” tab. Click on the word “Edit” on the right, on the topmost line. Click “Browse” for an appropriate file. When done, click “Save”.

Or …

3b. Premier

If you have a Premier listing, click on “Edit or View Multimedia Files.” From there, you’ll be prompted to upload a photo from your computer.

If you encounter any problems, simply email the picture to support@attorneypages.com.

Your AttorneyPages.com listing is the first chance you have to make an effective first impression to potential clients and earn their business. Make the case for hiring your law firm by drafting a brief and compelling introductory description of your firm. To better improve your results Continue reading ‘How to Increase Your Listing’s Response Rate on AttorneyPages.com’