Search marketing is a growing trend amongst businesses as more and more consumers are going to the web to find the goods and services they need. Purchasing a sponsored link using keywords is one way to get more people to come to your website. Paying for keywords can be a valuable marketing tool if you know what you’re doing. The first thing to understand is that you aren’t paying for placement in the regular, or organic, search engine results. Instead, your listing will appear under “sponsored links” on the right hand side of the search results. Opinions differ as to whether or not it is better to spend money on a sponsored link or on a campaign to generate higher organic search engine placement. You will have to be the ultimate judge for your own marketing investment. Following is a primer on buying keywords using the Google Adwords program and tips to help you succeed. Continue reading ‘Web Advertising: Buying Keywords’
Archive for the 'Search Engines' Category
In 2007, companies spent $12.2 billion on search marketing in the United States, according to the Search Engine Marketing Professional Organization (SEMPO). This expenditure is projected to increase beyond $25 billion in 2011, which means that dollars previously assigned to more traditional channels such as print advertising, direct mail marketing, and television are now being diverted to search engine marketing.
One of the ways companies spend money on search marketing is in improving their Search Engine Optimization (SEO). This is the process of increasing both the volume and the quality of traffic to their websites. In other words, it’s a way of moving a website higher up on the list of matches when a search engine finds a site in response to a user’s search. It is estimated that 90% of all internet traffic is driven by search engines such as Google, Yahoo, MSN and AOL. This means that most people are using their favorite search engine to find what they need, including legal services. This article explains how SEO works and how it can help you attract new clients. Continue reading ‘Understanding Search Engine Optimization’