Email newsletters are an excellent way to keep in touch with clients, and unlike the paper kind, they don’t cost as much to produce and deliver. They also reach more people than you even realize. Good articles from email newsletters, for example, are forwarded on to other readers, which creates what’s called viral marketing for your firm. On the other hand, bad email newsletters go right into spam folders. So you must be sure that you are publishing material your clients are interested in, that the product is professional in content and appearance, and that you know what you want to achieve from mailing it. Continue reading ‘Staying In Touch With Clients: Email Newsletters’
Monthly Archive for November, 2008
Web 2.0, also known as social media, is not easy to define. What’s true, however, is that when you start harnessing the real power of networking on the Web, then you are using Web 2.0. It encompasses the idea of interconnectivity and interrelatedness, to the extent that people with common interests can share their knowledge and experience. It’s about creating networking communities whether those communities are gathering information on a medical problem, finding a street address, or discussing the merits of a particular law firm.
This article describes some of the ways Web 2.0 has found its way into the legal world. Continue reading ‘Web 2.0: What Is It?’
In 2007, companies spent $12.2 billion on search marketing in the United States, according to the Search Engine Marketing Professional Organization (SEMPO). This expenditure is projected to increase beyond $25 billion in 2011, which means that dollars previously assigned to more traditional channels such as print advertising, direct mail marketing, and television are now being diverted to search engine marketing.
One of the ways companies spend money on search marketing is in improving their Search Engine Optimization (SEO). This is the process of increasing both the volume and the quality of traffic to their websites. In other words, it’s a way of moving a website higher up on the list of matches when a search engine finds a site in response to a user’s search. It is estimated that 90% of all internet traffic is driven by search engines such as Google, Yahoo, MSN and AOL. This means that most people are using their favorite search engine to find what they need, including legal services. This article explains how SEO works and how it can help you attract new clients. Continue reading ‘Understanding Search Engine Optimization’