Web Marketing for Lawyers

As the economic situation continues to challenge all kinds of businesses, both companies and individuals may try to delay making payments due for as long as possible. For some small law firms who have already seen a reduction in the volume of client business over the past year, this delay in receiving revenues and ensuing cash flow problems could cause serious damage.

Here are some tips for both preventing and managing delinquent clients: Continue reading ‘What to Do When the Client Won’t Pay’

Search marketing is a growing trend amongst businesses as more and more consumers are going to the web to find the goods and services they need. Purchasing a sponsored link using keywords is one way to get more people to come to your website.  Paying for keywords can be a valuable marketing tool if you know what you’re doing. The first thing to understand is that you aren’t paying for placement in the regular, or organic, search engine results. Instead, your listing will appear under “sponsored links” on the right hand side of the search results. Opinions differ as to whether or not it is better to spend money on a sponsored link or on a campaign to generate higher organic search engine placement. You will have to be the ultimate judge for your own marketing investment. Following is a primer on buying keywords using the Google Adwords program and tips to help you succeed. Continue reading ‘Web Advertising: Buying Keywords’