Web Marketing for Lawyers

Developing strong client relationships is perhaps one of the most important things you can do to ensure a solid foundation for your firm. Your clients are your lifeblood. They will provide you with new business in the future and they will recruit their friends to become clients, if they like what you do. It always pays to make sure your existing client is happy with your services and that you are doing everything you can to help them run their business, get over their marriage breakdown, draw up their will, and so on.

Taking the time to survey clients after you have done a job for them is important. You need to find out if they liked what you did, what you could have done better, and what they liked about what you did. Just for them to know you are interested in their feedback is a good start. It’s even better if you take into account some of their suggestions the next time you do business with them. For example, one of your clients says he wasn’t happy with the statement you sent because he couldn’t work out what he was paying for. Make sure the next time you send him a statement that you clearly outline what he is being charged for and why it costs a certain amount.

You can write the survey, or you can do it in the form of a phone interview. If you are going to call, be prepared with your list of questions and let the client know how long it will take. Make sure he or she has the time to talk to you.

Personalize the communications you have with your clients–particularly if you don’t have too many. An attorney who writes an employee manual for her client, a small business owner, can keep in touch with her client by apprising him or her of changes in the law that will require changes in the manual. In other words, be proactive with clients. The little things we all do make a big difference to what people think of us.

Finally, lawyers can be intimidating to the general public because the average person usually doesn’t know too much about the workings of the legal system. All they think is expense and more expense. The more accessible you can be as a person and the more accessible you can make the law, the more your clients will appreciate your work and the longer they will stay your clients.